Joel Marin is a second-generation coffee producer from La Palma, Chirinos, whose approach reflects both deep-rooted tradition and quiet ambition. One of four brothers—all coffee farmers—Joel learned the craft alongside his father, Silvestre, a well-respected producer in the region with extensive landholdings. Years spent working on the family farm, combined with buying and selling coffee locally, allowed Joel to slowly save toward a vision of his own. In 2020, that vision took shape with the purchase of El Cruce, a 3-hectare farm situated at 1,800 metres above sea level. Since then, Joel has dedicated himself entirely to his own production, planting Marshel, Geisha, and Bolo (Catimor) in 2021—varieties selected for their balance of cup quality, resilience, and productivity. Joel carries out most of the work on the farm himself, drawing on seasonal labour and the support of his brothers during peak harvest. Wide planting spacing allows for improved light exposure and airflow, reducing the risk of fungal disease, while regular fertilisation and careful weed management support healthy plant development across the farm. Driven by aspirations to compete in both local and national quality competitions, Joel’s planting choices reflect a long-term commitment to excellence. Geisha represents his pursuit of the highest cup potential, Marshel showcases the quality of a resilient local variety, and Bolo ensures consistency and productivity—together forming the foundation of a farm shaped by patience, intention, and craft.